The Media Download with John Ondo
The Media Download with John Ondo is a podcast packed with tips, tricks, and current media trends with practical ideas to help you improve your media quality. Whether you’re a seasoned professional or just getting started with your own social media content, you will find time-saving, quality-increasing ideas here.
Drawing on John's decades of Emmy Award-winning experience in broadcasting and digital media, John shares production shortcuts, & creative strategies to help your projects look and sound more polished. From video and audio to storytelling and workflow, The Media Download is your go-to resource for smarter, better media.
The Media Download with John Ondo
Podcast Confessional - Branding Sin
John shares how he made a mistake (well several) in launching his new Podcast Production brand. In many cases, branding mistakes happen not because of one glaring error but several small errors that alone aren't a big deal, but until you see the whole picture, becomes a major problem.
John shares how rolling his Premiere Podcast brand back under Ondo Media was the best choice he could have made.
John's points to avoiding a brand sin are:
1) Make sure you run your brand through another set of eyes, someone who is not familiar with your brand.
2) Make sure you do a thorough check of the domain name, making sure you check for alternate spellings or other markets with similar business names.
3) Separate brands need separate phone numbers and addresses or Google will count that against you.
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Email us at john@ondomedia.com